SEO Case Study: Enhancing Online Visibility for HVACPros
Client Overview
Wolford Marketing collaborated with a client in the HVAC industry renowned for their specialized repairs and modifications. Despite having an in-house designed website, they struggled to generate leads, losing ground to regional competitors.
Their Objective
The objective was to bolster the website’s visibility and attract qualified traffic to solidify a strong online presence within the HVAC sector.
The Challenge
The HVACPros custom-coded website posed unique SEO challenges, particularly in applying effective SEO strategies without altering its existing structure.
Solution
Wolford Marketing’s SEO team conducted extensive market and competitor research for HVACPros, resulting in the strategic replacement of low-volume and high-difficulty keywords. The team crafted engaging, SEO-optimized content that not only increased site traffic but also enhanced Google My Business rankings. Adjustments to PPC strategies, including transitioning from text to call ads, further augmented SEO efforts, boosting lead conversion rates.
Free Lead Magnet Campaign for Your Business
- Generate more leads and conversions
- Build an effective email list
- Maintain client engagement and interest
- Increase and Retain sales exponentially
- Amplify digital campaign efforts
Demographics After Wolford Marketing’s Strategy Implementation
Organic Traffic Comparison
- Previous 1 year : 301546 sessions
- Last 1 year : 36166 sessions
- Traffic Growth : 733.78%
Page Views Comparison
- Previous 1 year : 355198 views
- Last 1 year : 53629 views
- Traffic Growth : 563.56%
Yearly Traffic Comparison
| Metric | Previous Year | Current Year | Change |
|---|---|---|---|
|
Overall Website Sessions |
41,241 |
324,337 |
+686% |
|
Organic Traffic |
36,648 |
304,747 |
+731% |
|
Page Views |
54,586 |
357,807 |
+555% |
|
User Engagement |
34,404 |
214,823 |
+524% |
|
From Submissions |
99 |
1,390 |
+1,304% |
|
Clicks to Calls |
1,126 |
5,152 |
+357% |
|
Directions |
460 |
1,914 |
+316% |