PPC Case Study: Boosting Lead Generation for Pipeliners HVAC Services
Client Overview
Pipeliners HVAC Services, a company specializing in HVAC system installations and repairs, faced challenges in lead generation despite having a bespoke website.
Objective
The primary goal was to enhance Pipeliner’s online visibility and drive more targeted traffic to increase service inquiries and bookings through their website.
Challenge
Despite a well-designed website, Pipeliners struggled with leveraging PPC to reach their target market effectively, needing a strategy that would bypass limitations due to the website’s rigid coding structure.
PPC Strategy and Execution
Wolford Marketing overhauled PPC Pipeliners campaigns by conducting extensive keyword research and competitor analysis, leading to the adoption of high-performing keywords. We revamped ad copies and shifted focus to call-only ads, significantly boosting immediate customer engagement and conversions.
Free Lead Magnet Campaign for Your Business
- Generate more leads and conversions
- Build an effective email list
- Maintain client engagement and interest
- Increase and Retain sales exponentially
- Amplify digital campaign efforts
Performance And Stats
1-Year Stats and Performance
- Ad Spend: $16,559.80
- Clicks:7,224
- CTR: 5.20%
- Leads:1411
- CPL: $11
1 Month Stats and Performance
- Ad Spend: $911.78
- Clicks: 658
- CTR: 8.24%
- Leads: 123
- CPL: $7
Yearly Traffic Comparison
| Metric | Previous Year | Current Year | Change |
|---|---|---|---|
|
Overall Website Sessions |
41,241 |
324,337 |
+686% |
|
Organic Traffic |
36,648 |
304,747 |
+731% |
|
Page Views |
54,586 |
357,807 |
+555% |
|
User Engagement |
34,404 |
214,823 |
+524% |
|
From Submissions |
99 |
1,390 |
+1,304% |
|
Clicks to Calls |
1,126 |
5,152 |
+357% |
|
Directions |
460 |
1,914 |
+316% |