Optimizing Google Ads for Supreme HVAC Services
Client Overview
Supreme HVAC Services is a leading provider of heating, ventilation, and air conditioning solutions, offering installation, maintenance, and repair services for both residential and commercial customers. Despite having a well-established presence in their local market, Supreme HVAC Services struggled to generate a consistent flow of quality leads and drive relevant traffic to their website.
Objective
Supreme HVAC Services aimed to improve their online visibility and increase service inquiries by implementing an effective Google Ads strategy. The goal was to generate more targeted leads, optimize their advertising budget, and ultimately boost service bookings through a higher return on investment (ROI).
Challenge
While Supreme HVAC Services had an optimized website, their Google Ads campaigns weren’t yielding sufficient results. Their previous campaigns lacked effective targeting and clear messaging, which resulted in wasted ad spend and lower-quality leads. They needed a strategy that would help them reach potential customers actively searching for HVAC services and ensure better engagement with the right audience.
PPC Strategy and Execution
Skyline Digital Marketing was enlisted to analyze and optimize Supreme HVAC Services’ existing Google Ads campaigns. Our approach involved:
- Comprehensive Keyword Research & Competitor Analysis: We conducted in-depth research to identify high-converting keywords specific to HVAC services, such as “HVAC installation near me,” “emergency HVAC repair,” and “air conditioning service.” This ensured that Supreme HVAC Services was targeting the right local searches and reaching customers actively seeking their services.
- Revamped Ad Copy & Targeting: We optimized the ad copy to clearly communicate the company’s value proposition, emphasizing quality service, local expertise, and timely responses. We used a combination of text ads and call-only ads to simplify the conversion process and encourage immediate action.
- Geo-Targeting & Local Ads: Given that HVAC services are highly location-specific, we fine-tuned the campaigns to target specific geographic areas where Supreme HVAC Services operates. By focusing on local neighborhoods, we ensured that ads reached customers who were most likely to convert.
- Conversion Tracking & Retargeting: We set up advanced conversion tracking to monitor customer interactions and gather valuable insights on campaign performance. Retargeting ads were implemented to re-engage visitors who had previously shown interest in the services but had not completed a conversion.
Free Lead Magnet Campaign for Your Business
- Generate more leads and conversions
- Build an effective email list
- Maintain client engagement and interest
- Increase and Retain sales exponentially
- Amplify digital campaign efforts
Performance And Stats
6-Month Performance Stats
- Ad Spend: $9,875.60
- Clicks: 5,250
- CTR (Click-Through Rate): 6.44%
- Leads Generated: 720
- CPL (Cost Per Lead): $13.70
1 Month Stats and Performance
- Ad Spend: $1,775.40
- Clicks: 940
- CTR (Click-Through Rate): 7.06%
- Leads Generated: 175
- CPL (Cost Per Lead): $10.14
- Conversion Rate: 16.4%
Results:
By optimizing the keyword targeting and focusing on local traffic, Supreme HVAC Services experienced a significant improvement in campaign performance. The conversion rate increased by 18%, and the CPL decreased by 26%. The use of call-only ads resulted in a noticeable rise in inbound calls, directly contributing to more leads and bookings.
With a more efficient Google Ads strategy, Supreme HVAC Services was able to generate high-quality leads, maximize their budget, and increase overall ROI. This strategy provided them with consistent, qualified leads, enhancing their ability to meet customer demand and grow their business.