Google Ads Case Study: Boosting the Google Ads for HVAC Linkers
Client Overview
HVAC Linkers, a leading provider of heating, ventilation, and air conditioning services, specializes in the installation, maintenance, and repair of HVAC systems for both residential and commercial clients. Despite having an optimized website, HVAC Linkers was struggling to generate a consistent flow of quality leads and drive relevant traffic to their site.
Objective
HVAC Linkers sought to improve their online visibility and increase the number of service inquiries through an effective Google Ads strategy. The goal was to generate more targeted leads that would result in service bookings, while optimizing their budget for the best ROI.
Challenge
While HVAC Linkers had a functional website, their digital marketing efforts were not yielding sufficient returns. They struggled with creating effective PPC (Pay-Per-Click) campaigns that targeted the right audience. Their previous campaigns lacked direction, and they needed a strategy that would maximize their advertising spend and ensure better lead quality.
PPC Strategy and Execution
Wolford Marketing stepped in to analyze HVAC Linkers’ existing campaigns, identifying key areas for improvement. Our strategy involved:
- In-depth Keyword Research & Competitor Analysis: We conducted comprehensive research to find high-converting keywords specific to HVAC services, targeting local markets and common service-related searches. This enabled HVAC Linkers to reach clients actively looking for HVAC installation, repair, and maintenance services in their area.
- Optimized Ad Copy & Targeting: The ad copy was revamped to clearly communicate HVAC Linkers’ value proposition, highlighting services, urgency, and local availability. We implemented a mix of text ads and call-only ads to maximize engagement and simplify the contact process.
- Focus on Geo-Targeting & Location-Based Ads: With HVAC services being highly location-specific, we optimized ad campaigns to target specific cities and neighborhoods where HVAC Linkers operated, ensuring they reached the most relevant potential clients.
Conversion Tracking & Retargeting: We implemented advanced conversion tracking to monitor customer interactions and fine-tuned campaigns based on real-time data. Retargeting ads were also used to re-engage website visitors who had not converted the first time.
Free Lead Magnet Campaign for Your Business
- Generate more leads and conversions
- Build an effective email list
- Maintain client engagement and interest
- Increase and Retain sales exponentially
- Amplify digital campaign efforts
Performance And Stats
6-Month Performance Stats
- Ad Spend: $8,520.45
- Clicks: 4,320
- CTR (Click-Through Rate): 5.45%
- Leads Generated: 674
- CPL (Cost Per Lead): $12.63
1 Month Stats and Performance
- Ad Spend: $1,420.85
- Clicks: 790
- CTR (Click-Through Rate): 6.24%
- Leads Generated: 146
- CPL (Cost Per Lead): $9.72
- Conversion Rate: 18.5%