SEO Case Study: Boosting Online Presence for CoolFlow Dynamics
Client Overview
CoolFlow Dynamics, an established name in the air conditioning and heating services market, faced challenges in expanding their digital footprint. Their website, designed in-house, was underperforming in lead generation compared to competitors in the same region.
Their Objective
The aim was to enhance the visibility of CoolFlow Dynamics’ website and drive qualified traffic, establishing a stronger online presence in the HVAC industry.
The Challenge
The site’s custom code limited SEO adaptability, hindering effective strategy implementation without structural changes.
Solution
Wolford Marketing’s SEO team engaged in deep market and competitor analysis, identifying and implementing high-impact keywords while retiring less effective ones. The team developed SEO-rich content that boosted site visits and improved local search rankings. A shift in PPC strategies to more direct engagement ads further amplified SEO benefits, significantly improving lead conversions.
Free Lead Magnet Campaign for Your Business
- Generate more leads and conversions
- Build an effective email list
- Maintain client engagement and interest
- Increase and Retain sales exponentially
- Amplify digital campaign efforts
Demographics After Wolford Marketing’s Strategy Implementation
Organic Traffic Comparison
- Previous 1 year : 301546 sessions
- Last 1 year : 36166 sessions
- Traffic Growth : 733.78%
Page Views Comparison
- Previous 1 year : 355198 views
- Last 1 year : 53629 views
- Traffic Growth : 563.56%
Yearly Traffic Comparison After Wolford Marketing’s Strategy Execution
| Metric | Previous Year | Current Year | Change |
|---|---|---|---|
|
Overall Website Sessions |
1,284 |
37,084 |
+2,871% |
|
Organic Traffic |
737 |
31,988
|
+4,240% |
|
Page Views |
1,915 |
41,425 |
+2,063% |
|
User Engagement |
1,228 |
24,560
|
+1,900%
|
|
From Submissions |
29 |
276 |
+851% |