To check Google My Business (GMB) traffic, sign in to your Google My Business account and navigate to the “Insights” section. Here, you can view key metrics such as how customers find your business, what actions they take, and their location. This data helps you analyze traffic sources and improve your GMB optimization strategies.
Having a verified HVAC business profile is a great start, but it’s just the beginning, and you should optimize it to get organic traffic and conversions. Google classifies your company based on the category you select. To maximize your visibility, regularly update your profile with fresh content. A verified profile alone isn’t enough; it should be visually appealing and well-optimized to stand out. You should add high-quality photos, reviews, and testimonials of your business to appear more professional. Also, it is highly important to stay updated and keep interacting with the audience through different strategies. By working with an HVAC digital marketing agency, you can further optimize your Google Business Profile and increase traffic. All the above-mentioned factors will help increase Google Business Profile traffic so that your HVAC website has more potential clients.
Ways To Increase Google Business Profile Traffic
Follow these strategies to increase Google Business profile traffic:
1. Choose the Most Suitable Business Category
The first step of setting up your business profile is to determine a category for Google. It is highly important that you stay specific and relevant to your category. For example, if you belong to the HVAC contractor category, Google makes sure that your company appears in that section.
You can attract potential clients by ensuring your business is listed in the correct category. You can even go deeper into a category and select a specific sub-section, such as air conditioning repair service. Before selecting a category, analyze your competitors to see how they categorize their businesses.
2. Update Your Business Profile for Changes
Once you set up your business profile, it is highly important that you keep it updated. Not only does it give a good impression to the client, but it also keeps you at your best in your field. It lets your potential customers know that you are a pro at what you do.
Especially if there are any changes in contact details, locations, services, or business hours, your audience should know. Google allows customers to book appointments directly through your profile.
3. Add High-Quality Photos of Your HVAC Services
If you have a product business, take photos of your products and office to create a catalogue so that your brand appears to be professional. Take pictures of your team, office exterior, services in progress, logo, and client testimonials to build trust with potential customers.
For a more comprehensive approach, it is better to add a few short videos trying to connect to the audience. In these short videos, you can talk about your services, your team, your business, or how people can contact you.
4. Mention Your Service Areas
Make sure that you add service areas to your profile so that your customers know where you operate. Your service area should ideally be within a two-hour radius of your business location.
Setting up a service area allows you to attract potential clients who are more likely looking for the service that you provide. Therefore, there is a higher chance of getting more conversions. Also, it is not wise not to specify your service area because, in this way, you would be investing in customers who are way out of your reach.
5. List All of Your Services on Your Business Profile
Make a list of all the services that you provide and clearly put it out on your profile. In this way, not only does it help to optimize your profile because of the keywords, but it also makes your profile more user-friendly.
For example, if you provide HVAC services, distinctively mention air-conditioning services, AC maintenance system, heat, installing ducts, cleaning, and all other services that you provide.
6. Gain Good Reviews
If you want your business to do well, the best way is to know your client. You can do this by interacting more and trying to understand their needs and demands. Therefore, whenever you have a client, and you provide your services to them, never forget to ask them to get 5-star reviews.
Ask them how they liked your services and how you can improve them. It is even better to offer customized services. Adding these customer reviews to your business profile helps you build your client’s trust. Even if a client forgets to leave a review, send them a gentle reminder. Also, this can help you build more customers and return customers.
7. Respond to Customer Feedback
Ignoring customer feedback—positive or negative—can harm your reputation. Always acknowledge and respond professionally. It shows that you value your customer satisfaction. Personalize your response by mentioning the customer’s name. However, you should never cross professional boundaries.
How to check GMB traffic?
To check Google My Business (GMB) traffic, sign in to your Google My Business account and navigate to the “Insights” section. Here, you can view key metrics such as how customers find your business, what actions they take, and their location. This data helps you analyze traffic sources and improve your GMB optimization strategies.
Conclusion
To take your HVAC business profile to the next level, focus on choosing the right category, engaging with clients, keeping your information updated, and showcasing photos and reviews. This helps to attract your clients and build trust as you appear more professional and easy to work with. Wolford Marketing offers a wide range of digital marketing services to increase Google Business profile traffic so that your HVAC businesses can compete in the market.