For HVAC business owners, Google Ads can be a game-changer for online visibility and lead generation. It helps you appear first when potential customers search for heating or cooling services. Google Ads offers several campaign types to boost lead generation, but choosing the right one can impact your reach, customer acquisition, and ROI.
The three main options are Search, Display, and Local Services Ads, each serving different goals. The following blog will explore these campaign types and help you determine the best Google Ads campaign type for your HVAC company that fits your marketing strategy.
Major Types of Google Ad Campaigns for HVAC Businesses
Here are the most common types of Google ad campaigns that HVAC companies use for better reach:
1. Google Search Campaigns: Direct Customer Intent
Google Search Ads are text ads tat makes your HVAC Business appear in near me searches, like “AC repair near me” or “emergency furnace repair.” These ads are meant for high-intent users who are already seeking the service you provide. With aligned keywords to fit the customers’ needs, your website can start being in the limelight, increasing potential leads.
Search campaigns can convert highly qualified traffic through compelling ad copy, targeted keywords, and optimized landing pages, perfect for HVAC companies that want quick leads or bookings. The beauty of PPC ensures you pay only when someone clicks on your ad, which is a plus if executed correctly.
2. Google Display Campaigns: Building Brand Awareness
Google Display Ads are banner ads visible around the perimeters of a website. They appear on websites, YouTube, apps, and Gmail, helping HVAC companies reach potential customers even when they’re not actively searching for services. Thus, display campaigns create an opportunity for brand awareness promotions for seasonal campaigns or retargeting previous website visitors.
Display campaigns use graphics, such as banners, videos, and images, to attract attention. Another advantage is that they are one of the cheaper campaigns and keep your brand up front to engage the audience. Although they might not generate leads as promptly as search advertisements, they keep your business in the consumers’ minds, especially in the off-season.
3. Google Local Services Ads (LSAs): Trust and Convenience
Google Local Services Ads are effective for service-based businesses like HVAC companies. They are fundamentally different and appear at the top of Google search results. One of the advantages is that they are good for new businesses and don’t require keyword research or landing pages that won’t convert leads.
LSAs include a Google Guaranteed badge, building instant trust with potential customers. You only pay when someone contacts you through the ad, not just clicks. These ads show your business name, reviews, service area, and hours, perfect for local customers who want quick service. They’re especially useful for emergency HVAC services where visibility and trust are critical.
Which Campaign Type is Best for Your HVAC Business?
There’s no one-size-fits-all answer. PPC campaigns offer the best maximum ROI when tailored to your specific goals. Search campaigns offer the best ROI if you aim to get immediate leads from users who are ready to hire. If you’re looking to build long-term visibility and retarget past visitors, Display Campaigns are effective. For high trust and local outreach, Local Services Ads are unbeatable. The best strategy may involve a combination of all three, using Search to capture demand, Display to stay visible, and LSAs to dominate local results ensuring your PPC campaigns deliver maximum ROI across every stage of the funnel.
Tips for Running a Successful Google Ads Campaign
- Define your goals: Know whether you want leads, awareness, or repeat business.
- Use targeted keywords: Focus on HVAC-specific terms that match user intent.
- Optimize your landing pages: Ensure fast load times, mobile responsiveness, and clear calls to action.
- Track performance: Monitor clicks, conversions, and cost-per-lead to adjust your strategy.
- Set a realistic budget: Start small and scale based on results.
- Leverage reviews: Especially for LSAs, positive reviews can improve your ad’s visibility and trust.
Conclusion
HVAC businesses can use Google Ads to attract customers at the perfect moment. However, the campaign type should be appropriate for the client. Each campaign type will have something to offer the goal: search ads provide immediate information, display ads offer branding power to the business, and local services ads build credibility.
Run multi-channel campaigns and optimize based on performance data for the best Google ads campaign type for your HVAC company. Wolford Marketing offers custom Google Ads strategies for proven results if you need expert opinion and advice in setting up and managing your HVAC campaigns accordingly. So, contact us today for your HVAC business transformation with effective advertising!